South Australia jobs plan

25 February 2016 by News Desk   |   SHARE  

South Australia has unveiled a plan to create over 10,000 new jobs and generate an extra $350m a year into the state’s economy.

South Australia plans to reach its target with a bold new tourism strategy that’s aimed at attracting more visitors to the state. The plan includes the creation of thousands of new jobs.

The state already generates $5.4 billion a year from tourism and the industry employs 32,000 people. “We want this to grow to $8 billion and 41,000 jobs by 2020,” said Leon Bignell, Minister for Tourism.

The State Government has released a nature-based tourism strategy which aims to inject $350 million a year into the state’s economy and create 1,000 new jobs by 2020.

“The strategy will support existing nature-based tourism ventures, create new world-class experiences, and raise awareness of the state’s natural attractions,” said Ian Hunter, Sustainability, Environment and Conservation Minister.

“South Australia has amazing natural assets and tourism opportunities like nowhere else in the world and we intend to build on these with further investment.

“We will be highlighting tourism opportunities in parks and ways for local businesses and communities to capitalise on niche markets and existing government ventures.

“For example, the State Government has invested $5 million in the Kangaroo Island Wilderness Trail, an amazing five-day walk which will open up opportunities for businesses offering accommodation and guided tours.

“Next, we will look at partnering with traditional owners and local government to develop more stand-out multi-day walks in areas such as the Flinders Ranges, along the Heysen Trail and on the Murray River.

“We will also be looking for ways of boosting the tourism status of our parks, such as the possible nomination of the Flinders Ranges for World Heritage status.

“We are already investing more than $10 million in projects which will bring more people to the Adelaide Hills region and will help make it an international mountain bike destination.”

Mr Bignell said in this year’s budget the State Government invested $35 million over two years to market South Australia nationally and internationally.

“From shark cage diving in Port Lincoln, to the stunning wildlife on Kangaroo Island and the breath-taking Flinders Ranges and Outback, we already have some of the worlds’ best nature based tourism experiences.”

For more information, visit the S.A.Tourism Commission website.

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