Netflix is top down under
14 May 2015 by News Desk
Netflix has become Australia’s most popular video streaming service just six weeks since its launch in the country.
Netflix has grabbed 39% of the paid video subscription market down under, while its main Australian competitor, Foxtel, has a market share of 38%,
Almost a quarter (24%) of Australian subscribers accessed Netflix in February 2015 but use has soared since the launch of the specialist Australian service in March. Foxtel has subsequently lost 10% of its market share while Stan, the service owned by Nine Entertainment and Fairfax Media, has just 7% market share.
Industry observers believe that Netflix could see a fall in subscribers within 12 months due to a lack of programming because many key movies and shows are already signed up to Foxtel.
