Virgin Australia new Business Class
03 August 2016 by csf-adminVirgin Australia says the new service represents a major enhancement to its customer experience.
Virgin Australia faces stiff competition from Australia’s most famous airline, Qantas, as it seeks to win new travellers on its Down Under routes.
Virgin Australia will now offer its flagship Business Class service – called ‘The Business’ – along with a new Business Class Bar and Lounge on its daily flights between Sydney and Los Angeles in the USA.
At the official launch event in LA, Virgin Australia Group CEO John Borghetti told reporters: “I’m confident this is the best Business Class flying on the Pacific and that it will be the top choice for premium travellers”.
“Together with our partner Delta we will become the only trans-Pacific alliance that can offer our Business Class guests lie flat beds with direct aisle access on all services between Australia and the United States”.
“As the largest airline partner of Tourism Australia, we are passionate about promoting Australia to the United States and the world.”
Virgin Australia new Business Class
Last year there was a 10 cent rise in the number of visitors arriving in Australia from the United States. Americans are the third-biggest spending visitors Down Under.
Competition is fierce in this fast-growing market that is forecast to be worth up to $5.5 billion by 2020.
Virgin Australia’s new business class service includes 37 individual and private suites that convert into the length of a queen size bed at 80 inches, the largest in-flight entertainment screen flying between Australia and North America, with an 18-inch HD touch screen and a Luke Mangan-designed menu.
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