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Travel to Australia: record numbers visit SA

11 December 2016 by News Desk

Travel to Australia where more visitors than ever before have chosen SA as their preferred holiday destination.

Travel to AustraliaTravel to Australia where international visitors spent $970 million in South Australia during the past year, up 19 per cent on the previous year.

More people visited SA than any other region of Australia.

The Federal Government’s International Visitor Survey results show from September 2015 to September 2016:

The Adelaide Hills attracted 8,000 visitors who stayed 91,000 nights in the region.

South Australia attracted a record 430,000 international visitors – a 9.6 per cent increase from 392,000 the previous year.

91 per cent of international visitors (367,000 visitors) spent time in Adelaide.

38,000 Chinese visitors enjoyed South Australia during the 12 month period and they pumped $240 million into the State’s visitor economy while they were here. This is an increase of 31 per cent on the year before.

Travel to Australia: record numbers visit SA

Tourism Minister Leon Bignell says: “The results today are fantastic for the Adelaide Hills. It’s great to see thousands of international visitors are exploring this region and staying 91,000 nights.

“With its close proximity to Adelaide, wine regions, wildlife and gourmet food, it’s no wonder international visitors are choosing to visit the Hills.

“South Australia is kicking massive tourism goals. Not only are we attracting a record number of visitors, we are outperforming the national average when it comes to how much visitors spend.

“The State Government has invested an additional $70 million to market South Australia nationally and internationally and attract major events and conferences and the results of this investment are enormous.

“Our visitor economy is at a record $5.95 billion and we have been named by Lonely Planet as one of the Top 5 regions in the world to visit in 2017 and for the second year in a row we received the prestigious title of Best Events State in Australia.

“We also launched a global tourism advertising campaign and Qatar Airways began flying directly into Adelaide in May.

“In addition to this, the State Government has secured some massive sporting events and conferences including World Routes 2019 which could pave the way for more direct flights into Adelaide.”

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