Local: Tue
Sydney: Tue
Select Destination
Location Time Temp
Sydney Tue19°
Melbourne Tue16°
Brisbane Tue20°
Perth Tue13°
Adelaide Tue
Hobart Tue17°
Canberra Tue10°
Darwin Tue27°


Get our help FREE advice or find service providers with our bookJobs Now

Australia swaps TV for smart device

24 May 2015 by News Desk

iphoneAustralia is following a global trend by not watching so much TV. Aussies’ increasing love affair with new mobile technology has led to a sharp fall in the use of traditional TV sets.

TV is the only category to see uniform, double-digit usage declines across different types of media worldwide among viewers of all ages. It is rapidly being replaced as consumers turn to a laptops, desktops, tablets and smartphones to view video content.

According to a new industry report from Accenture, viewership of movies and television on a TV screen has fallen by 13% globally over the past year and by 11% in the US. Sports viewership on TV screens fell by 10% globally and by 9% in the US.

Nearly all age brackets reported double-digit declines in TV viewing globally, with 14- to 17-year-olds abandoning the TV screen at the rate of 33 percent for movies and television shows and 26 percent for sporting events. This decline continues for 18- to 34-year-olds at 14 percent for movies and television shows and 12 percent for sporting events, and for 35- to 54-year-olds, at 11 and nine percent, respectively. It does, however, flatten among the 55 and older crowd, at six percent and one percent respectively.

More than a third (37%) of consumers own a combination of smartphones, laptops/desktops and tablets. Among those who plan to buy a TV, 61% expect to buy a connected TV, and 25% are planning to buy a 4K TV, an increase of seven percent over last year.

Viewing is happening simultaneously across multiple devices, with 87% of consumers using more than one device at a time. Globally, the smartphone is the most frequent companion device scoring 57% overall. This trend is particularly strong for millennials, with 74% of 14- to17-year-olds using a combination of TV/smartphones during viewing. This is not the case in North America, where a laptop/computer was used more frequently for simultaneous viewing (59% vs 42% for smartphones).

We use cookies on Thinking Australia

This website uses cookies to ensure you get the best experience on our website. Please confirm permission to use cookies.
Cookie Policy Privacy policy